Arnica Massage & Bodywork
Arnica Massage & Bodywork has been offering massage therapy services to the Central Florida area for eight years. Recently, they've moved into their own office space, expanding their ability to serve a diverse community. They knew it was time for a little bit of a refresh. Arnica needed a brand that spoke to everyone seeking a peaceful escape from life's chaos, one that would be versatile enough to apply across all their marketing platforms and materials.
We held a Strategy Meeting with the owner and lead therapist to discuss their goals for the brand update. From that conversation, we walked away with 3 key terms to focus on: Modern, Bold & Organic. We conducted market research, analyzed their competitors, and brainstormed ideas to bring their vision to life. The final logo is a dynamic blend of vibrant colors and organic shapes, symbolizing balance and vitality. We paired it with a custom font that incorporates elements of the Arnica flower, adding a unique and playful touch to the typography. The new brand identity is fun, modern, and perfectly aligned with Arnica's mission and values.
In addition to the rebranding, we built a new website for Arnica Massage & Bodywork. The new site is clean, modern, and user-friendly, making it easy for clients to book appointments, learn about services, and get in touch. The vibrant color palette and organic shapes are carried through the website design, creating a cohesive and engaging online presence that reflects Arnica's new brand identity. By focusing on a bold and organic brand identity, along with a user-friendly website, Arnica now stands out in the Central Florida market. This project underscores the importance of aligning design with a client’s vision and needs.